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Ad of the Day: Heineken billboard uses solar energy to cool down your beer


By Amy Houston, Senior Reporter

September 14, 2022 | 3 min read

Heineken has amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down its beers using solar energy.

Heineken OOH

Heineken’s latest sustainability pledge / LePub

Connected to famous Rio bar Brewteco, the out-of-home (OOH) activation has solar panels installed on it and reads: “This billboard is cooling your Heineken. Cheers.”

It’s the perfect time to get loads of eyeballs on it too as Rock In Rio music festival will take place in the seaside city this month.

The objective is to draw attention to the use of renewable energy in the drinks category, with Heineken pledging to partner with 50% of its bars and restaurants in 19 world capitals by 2030.



Melina Domingos

Beatrice Jordão

Eduardo Picarelli

Nabil Nasser

Williane Vieira da Silva

Juliana Magalhães Rocha

Júlia Tafner

Rafael Golfe

Ana Beatriz Dornellas de Barros Mendes

Guilherme Bailão

Renan Ciccone

Thomas Guilhon Martelotta Peneda dos Santos

Agency: Le Pub Brazil

Client Services

General manager: Ana Hernandes

Business director: Jayme Neto

Business manager: Marina Roge

Business assistant: Suellen Agatta

Client services intern: Cássia Brandão

Planning, business intelligence, content

Head of strategy: Silvia Paes

Planning director: Sergio Tercarolli

Strategy manager: Fernanda Tiozo

Strategy analyst: Stephan Minucci

Strategy supervisor: Thais Lopes

Data strategy manager: Vinicius Machado

Content strategist: Endrigo Chiri

Senior community manager: Karina Silva

Content supervisor: Hirai Fujisaka


Chief creative officer: Felipe Cury

Creative directors: Greg Kickow and Alex Adati

Art director: Paula Picin

Junior art director: Ana Carolina Miranda

Copywriter: Eduardo Cometi

Copywriter: Andressa Cruz


Project leader: Denise Frasseto

Senior project manager: Daniela Menezes


Broadcast producer: Carolina Godoy


Media manager: Jussara Bezerra

Media supervisor: Gabriela Pereira

Media coordinator: Carla Tassi

Media operation supervisor: Fernando Brito

Production: Be180

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