Ad of the Day: Heineken billboard uses solar energy to cool down your beer
Heineken has amped up its sustainability efforts with a billboard in Rio de Janeiro that actually cools down its beers using solar energy.
Heineken’s latest sustainability pledge / LePub
Connected to famous Rio bar Brewteco, the out-of-home (OOH) activation has solar panels installed on it and reads: “This billboard is cooling your Heineken. Cheers.”
It’s the perfect time to get loads of eyeballs on it too as Rock In Rio music festival will take place in the seaside city this month.
The objective is to draw attention to the use of renewable energy in the drinks category, with Heineken pledging to partner with 50% of its bars and restaurants in 19 world capitals by 2030.
Credits
Heineken
Melina Domingos
Beatrice Jordão
Eduardo Picarelli
Nabil Nasser
Williane Vieira da Silva
Juliana Magalhães Rocha
Júlia Tafner
Rafael Golfe
Ana Beatriz Dornellas de Barros Mendes
Guilherme Bailão
Renan Ciccone
Thomas Guilhon Martelotta Peneda dos Santos
Agency: Le Pub Brazil
Client Services
General manager: Ana Hernandes
Business director: Jayme Neto
Business manager: Marina Roge
Business assistant: Suellen Agatta
Client services intern: Cássia Brandão
Planning, business intelligence, content
Head of strategy: Silvia Paes
Planning director: Sergio Tercarolli
Strategy manager: Fernanda Tiozo
Strategy analyst: Stephan Minucci
Strategy supervisor: Thais Lopes
Data strategy manager: Vinicius Machado
Content strategist: Endrigo Chiri
Senior community manager: Karina Silva
Content supervisor: Hirai Fujisaka
Creative
Chief creative officer: Felipe Cury
Creative directors: Greg Kickow and Alex Adati
Art director: Paula Picin
Junior art director: Ana Carolina Miranda
Copywriter: Eduardo Cometi
Copywriter: Andressa Cruz
Project
Project leader: Denise Frasseto
Senior project manager: Daniela Menezes
Production
Broadcast producer: Carolina Godoy
Media
Media manager: Jussara Bezerra
Media supervisor: Gabriela Pereira
Media coordinator: Carla Tassi
Media operation supervisor: Fernando Brito
Production: Be180
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