By Amy Houston | Reporter

September 13, 2022 | 4 min read

To launch its new brand platform, Ikea Canada has released a short film that emphasizes how its products can bring a home to life.

In the spot, viewers see a man opening the door to his new apartment for the first time. As he looks around the empty living space, he’s met with a group of people who appear to be completely frozen in various positions. Dotted about the room there are friends in a ‘sitting’ position with no chair, and small groups gathered around invisible tables.

As the ad progresses, the man begins to fill his home with furniture until eventually he brings his family to their new house. Finally the ‘frozen’ people spring to life to welcome them excitedly.

Soundtracked by a cover version of Elton John’s Your Song, the campaign made its debut during the 2022 Emmy Awards.


Title: Bring Home To Life | Making It Home

Client: Ikea

Chief creative officer: Aaron Starkman

Chief strategy officer: Sean Mcdonald

Executive creative director: Mike Dubrick

Creative director: Michelle Spivak

ACD: Brendan Scullion and Max Bingham

Art director: Max Bingham

Writer: Brendan Scullion

Strategy director: Jay Flemming

Director of broadcast production: Shelby Spigelman/Nadya Macneil

Broadcast producer: Mark Pan

Senior print producer: Agnes Gilchrist

Print producer: Jenna Fullerton

TV production company: Opc Production

Director: Gary Freedman

Line producer: Max Brook

Post-production house: Nimiopere

Editor: Graham Chisholm

Executive producer (Nimiopere): Julie Axell

VFX house: The Vanity

VFX supervisor: Naveen Srivastava

Colorist: Andrew Axworth

Senior producer (The Vanity): Katie Methot

Photography production company: Fuze Reps

Photographer: Chris Robinson

Director of photography: Zach Koski

Executive producer (Fuze Reps): Nicole Gomez

Associate producer: Alexa Dimitruk

Audio house: Vapor Music

Date of first appearance: September 12 2022

Executive producer (Audio House): Kailee Nowosad

Creative director (Audio House): Ted Rosnick

Engineer: Ryan Chalmers

Account Services

Group account director: Kiara Wilson

Account director: Sheldon Abreu

Account director: Catherine Blouin-Mainville

Account supervisor: Melissa Luk

Account manager: Gabrielle Bergeron


Head of marketing, Ikea Canada: Johanna Andrén

Director of brand marketing, Ikea Canada: Claudia Mayne

Country marketing campaign leader: Jordan Sequeira

Marketing communications specialist: Carolyn Thrasher

Marketing communications specialist: Noah Keefe

Customer service management: Wunderman Thompson

Account director: Maryam Asad

Account executive: Hannes Danielsson

Customer engagement and loyalty manager, Ikea: Michael Kotsidis

Loyalty leader, Ikea: De’ana Torresan

Loyalty leader, Ikea: Michelle Oliveira

Public relations leader, Ikea: Lisa Huie

Other Credits

Media agency: Carat Canada

Vice-president: Karen Hrstic

Account director: Tracey Cronin

Media supervisor: Christine Ma

Integrated media manager, Ikea: Kristin Newbigging

Integrated media leader, Ikea: Marissa Fischer

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