Ad of the Day: time stands still in this moving Ikea spot
To launch its new brand platform, Ikea Canada has released a short film that emphasizes how its products can bring a home to life.
In the spot, viewers see a man opening the door to his new apartment for the first time. As he looks around the empty living space, he’s met with a group of people who appear to be completely frozen in various positions. Dotted about the room there are friends in a ‘sitting’ position with no chair, and small groups gathered around invisible tables.
As the ad progresses, the man begins to fill his home with furniture until eventually he brings his family to their new house. Finally the ‘frozen’ people spring to life to welcome them excitedly.
Soundtracked by a cover version of Elton John’s Your Song, the campaign made its debut during the 2022 Emmy Awards.
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Credits
Title: Bring Home To Life | Making It Home
Client: Ikea
Chief creative officer: Aaron Starkman
Chief strategy officer: Sean Mcdonald
Executive creative director: Mike Dubrick
Creative director: Michelle Spivak
ACD: Brendan Scullion and Max Bingham
Art director: Max Bingham
Writer: Brendan Scullion
Strategy director: Jay Flemming
Director of broadcast production: Shelby Spigelman/Nadya Macneil
Broadcast producer: Mark Pan
Senior print producer: Agnes Gilchrist
Print producer: Jenna Fullerton
TV production company: Opc Production
Director: Gary Freedman
Line producer: Max Brook
Post-production house: Nimiopere
Editor: Graham Chisholm
Executive producer (Nimiopere): Julie Axell
VFX house: The Vanity
VFX supervisor: Naveen Srivastava
Colorist: Andrew Axworth
Senior producer (The Vanity): Katie Methot
Photography production company: Fuze Reps
Photographer: Chris Robinson
Director of photography: Zach Koski
Executive producer (Fuze Reps): Nicole Gomez
Associate producer: Alexa Dimitruk
Audio house: Vapor Music
Date of first appearance: September 12 2022
Executive producer (Audio House): Kailee Nowosad
Creative director (Audio House): Ted Rosnick
Engineer: Ryan Chalmers
Account Services
Group account director: Kiara Wilson
Account director: Sheldon Abreu
Account director: Catherine Blouin-Mainville
Account supervisor: Melissa Luk
Account manager: Gabrielle Bergeron
Client
Head of marketing, Ikea Canada: Johanna Andrén
Director of brand marketing, Ikea Canada: Claudia Mayne
Country marketing campaign leader: Jordan Sequeira
Marketing communications specialist: Carolyn Thrasher
Marketing communications specialist: Noah Keefe
Customer service management: Wunderman Thompson
Account director: Maryam Asad
Account executive: Hannes Danielsson
Customer engagement and loyalty manager, Ikea: Michael Kotsidis
Loyalty leader, Ikea: De’ana Torresan
Loyalty leader, Ikea: Michelle Oliveira
Public relations leader, Ikea: Lisa Huie
Other Credits
Media agency: Carat Canada
Vice-president: Karen Hrstic
Account director: Tracey Cronin
Media supervisor: Christine Ma
Integrated media manager, Ikea: Kristin Newbigging
Integrated media leader, Ikea: Marissa Fischer
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