The Drum Network Podcast: streaming and the future of TV
In the latest episode of The Drum Network Podcast, we discuss everything from ad-supported streaming to whether we’ll ever see the Xenomorph from Alien 3 drinking a Pepsi again.
Joining us this week are Tom Jarvis, founder and chief executive officer of Wilderness; Alex Wilson, executive creative director at Amplify; and Harry Evans, account director at VCCP Media, as we consider questions including:
Why are some of the biggest names in streaming TV underperforming according to their latest results?
Is advertising-supported streaming going to be part of the mix?
Is exclusive content still the biggest draw for audiences?
What part does livestreaming play in the wider mix of what audiences watch?