By Taruka Srivastava, Freelance journalist

September 8, 2022 | 2 min read

McDonald’s is spotlighting the endless debate about whether a Big Mac with a different patty is actually a Big Mac to promote the release of the Big Mac Chicken.

Every time a new recipe variation, such as Big Mac BLT or Big Mac Bacon, is released, it provokes debate within the Big Mac fanbase. Between the irreducible conservative of the original recipe and the one for whom a revisited Big Mac is sometimes even better than the Big Mac Original, the debate persists.

The debate has now reached space as two protagonists debate fervently, in a space shuttle, with the only argument: “Chicken!” v “Not chicken!”

The 30-second campaign has been created by TBWA\Paris.


Client managers: Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine Teissedre Dalou and Louise Fabries

Agency managers: Christophe Neyret, Margaux Wanin, Julia Montagu and Anaïs De Francony

Executive creative directors: Benjamin Marchal and Faustin Claverie

Art director: Olivier Mularski

Copywriter: David Philip

Production: TBWA\Else

Chief executive officer: Maxime Boiron

Post producer: Severine Damolini and Eleonore Girard

3D: Younes Chekouh

Sound: Else

Head of music and sound: Olivier Lefebvre

Sound producer: Fabrice Pouvreau

Creative TBWA Paris Creative Works

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