Waze knows: what’s fueling the purchase decisions of today’s drivers?

Car door shuts. Ignition starts. A driver sets off on their journey to a pre-defined destination. As an advertiser, have you already missed your best opportunity to influence this individual? Or are you looking at a valuable captured prospect? This is a critical question for brands looking to reach on-the-go driving category – and it’s one that Waze set out to answer.

The relationship with the car is changing and it has big implications for how advertisers engage on-the-go drivers

The last two years have upturned UK mobility habits. Drivers have emerged from lockdown and returned to the roads in a more significant, less predictable way than ever. The relationship with the car is changing and it has big implications for how advertisers engage on-the-go drivers. Only by understanding the preferences and purchasing traits of UK drivers and the context behind the journeys can advertisers gain unique insight that ensures their key messages can travel further.