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Waze knows: what’s fueling the purchase decisions of today’s drivers?

By Jenni Baker | journalist

September 2, 2022 | 6 min read

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Car door shuts. Ignition starts. A driver sets off on their journey to a pre-defined destination. As an advertiser, have you already missed your best opportunity to influence this individual? Or are you looking at a valuable captured prospect? This is a critical question for brands looking to reach on-the-go driving category – and it’s one that Waze set out to answer.

The relationship with the car is changing and it has big implications for how advertisers engage on-the-go drivers

The relationship with the car is changing and it has big implications for how advertisers engage on-the-go drivers

The last two years have upturned UK mobility habits. Drivers have emerged from lockdown and returned to the roads in a more significant, less predictable way than ever. The relationship with the car is changing and it has big implications for how advertisers engage on-the-go drivers. Only by understanding the preferences and purchasing traits of UK drivers and the context behind the journeys can advertisers gain unique insight that ensures their key messages can travel further.

A new report, ‘Waze knows: the drivers of today and what’s fueling their purchasing decisions?’ explores the behaviors, motivations and engagement opportunities of UK drivers to the very last mile, with fresh insight on when, where and why drivers are choosing to drive and buy.

Download the report to learn:

  • Who UK drivers are and how they are using their cars

  • Four key traits among UK drivers and their purchasing behaviors

  • How advertising is influencing purchase decisions on the road

  • Five key takeaways for advertisers to better target them effectively

Modern Marketing Adtech Brand Purpose

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Waze

Put your business on the Waze map. Waze is the world's largest community-based traffic and navigation app. Your ads on Waze will reach consumers at key moments of their journey.

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