The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Works OOH Gluten Free

Zenb’s Wheel of Fortune-style billboard gives out free spaghetti in London

By Taruka Srivastava, Freelance journalist

September 1, 2022 | 2 min read

Plant-based food brand Zenb has rolled out a unique out-of-home (OOH) campaign for the launch of its 100% yellow pea gluten-free spaghetti.

Zenb promotes gluten-free spaghetti with interactive billboards in London

Zenb is promoting its gluten-free spaghetti with interactive billboards in London

The bespoke interactive billboards featuring the message ‘No wheat but still fun to eat’ have been placed outside the center of King’s Cross Station, and will also be at BoxPark Shoreditch from Saturday September 3.

These temporary billboards are giving commuters a chance to take home their very own box of Zenb spaghetti via a spin-to-win wheel. Those who enter will also be given 40% off their first Zenb order.

Leanne Wild, head of marketing at Zenb UK, said: “Launching Zenb Spaghetti has been a long time coming after many requests from our yellow pea pasta lovers, so we are delighted that our customers can now enjoy it. It’s a delicious way to bring more plant-powered products into your meals without sacrificing on taste – the small but mighty yellow pea is here to stay.”

Creative Works OOH Gluten Free

More from Creative Works

View all


Industry insights

View all
Add your own content +