Lysol and The Bachelor’s Catherine Lowe strive to keep schools sterile this year
To stop the spread of illness and to keep kids in school this year, Lysol has launched the latest iteration of its ‘Here for healthy schools’ campaign – this time with the help of The Bachelor star and mother-of-three Catherine Lowe.
Lysol has teamed up with TV star, graphic designer and mom Catherine Lowe to take on the spread of germs in school this year. Lowe is serving as campaign spokesperson for its latest ‘Here for healthy schools’ initiative.
The core of the effort is ‘Little Big Talk,’ a five-video series taking place where kids get together and socialize the most: the lunch table. Shot in the style of a mock talk show, a diverse group of kids candidly discusses a range of topics, from overcoming the monkey bars to what they missed about in-person school during the pandemic.
“For the past few years, educators have worked hard to curb the spread of illness-causing germs while children are at school. In many cases, that meant spacing or limiting interactions during the lunch period, taking kids away from the lunch table, where critical social interactions occur,” vice-president US marketing for Lysol Benoit Veryser said in a statement. “We have been working hard to help protect these moments. Of all the surfaces Lysol products can sanitize, few are more important than the lunch table, a place where kids learn most from one another.”
Lysol first introduced its ‘Here for healthy schools’ campaign in 2019 with the mission to reduce the spread of preventable illness and help kids miss less school. Since its inception, the initiative has provided educational materials and disinfecting supplies to more than 49,000 schools across the country, reaching over 6 million students.
Lowe became involved because as a mother of three, she saw first-hand how much being away from school during the pandemic affected her children. “I know how much my kids value being able to join their friends at the lunch table and create long-lasting bonds,” Lowe said in a statement. “Seeing Lysol celebrate this special place where kids come together to be themselves is so meaningful and a great reminder of the importance of ensuring these spaces are kept disinfected.”
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The brand also announced its pledge to donate 28m Lysol Disinfecting Wipes to schools in need through the Kids in Need Foundation, as well as 14m Lysol Disinfecting Wipes through the Frontline Impact Project. Schools seeking wipe donations can learn more from the Frontline Impact Project’s website.