The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By Amy Houston | Senior Reporter

September 1, 2022 | 2 min read

Coca-Cola has been quick off the mark in getting football fans excited in the run-up to the Fifa World Cup taking place this November in Qatar.

‘Believing is Magic’ features a passionate football fan walking down the street, dreaming of her team winning the tournament, as her surroundings magically turn celebratory.

“As a valued and long-standing Fifa partner, Coca-Cola plays a vital role in enhancing the Fifa World Cup fan experience worldwide and driving our ultimate vision of making football truly global,” said Romy Gai, chief business officer at Fifa.

“Our friends at Coca-Cola have provided extraordinary support for Fifa and the Fifa World Cup over many years, and we applaud their latest creative efforts to inspire and engage fans across the planet in a unique festival of football.”

Coca-Cola has been an official sponsor of the Fifa World Cup since 1978.

“The Coca-Cola Fifa World Cup 2022 campaign, ‘Believing is Magic,’ celebrates and enhances authentic and simple moments of connection for football fans,” added Brad Ross, vice-president of global sports and entertainment marketing at The Coca-Cola Company.

“A global community of fans will come together to cheer, pass down rituals and join in the belief that this will be the year their team is crowned winners of the Fifa World Cup.”

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Media Brand Purpose Brand Strategy

More from Media

View all