Ad of the Day: Birds Eye ‘hijacks’ KFC billboard to promote plant-based range
The frozen food brand has preyed on the fried chicken chain in a cheeky out-of-home spot for its Green Cuisine offering.
Birds Eye tries to ruffle a few feathers with this billboard stunt / McCann
Taking a swipe at KFC, Birds Eye has challenged chicken-lovers to ditch their favorite bucket and get on board with the brand’s plant-based dippers instead.
Pasting over what appears to be a KFC billboard, the out-of-home (OOH) stunt reads: ‘It doesn’t have to be chicken to make you wanna lick your fingers.’
The campaign comes off the back of Birds Eye’s Green Cuisine brand relaunch, which has seen a packaging and brand redesign alongside the new ‘Welcome to the Plant Age’ advertising push.
Credits
Creative: McCann
PR: Cirkle
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