The Drum Awards for PR 2022

Live in -h -min -sec

Modern Marketing Ad Spend Adtech

China’s version of TikTok is highly advanced – here are 3 trends US marketers will follow


By Audrey Kemp | Junior Reporter

August 31, 2022 | 1 min read

Chinese and American TikTok are vastly different from each other, but not in the ways you’d expect. Erica Yang, chief executive of the Chinese-American social agency and venture studio RealHype Creative, outlines three areas US marketers should learn from.

Modern Marketing Ad Spend Adtech

More from Modern Marketing

View all


Industry insights

View all
Add your own content +