Marketing Brand Purpose Heinz

Heinz bakes huge burger wedding cake to mark perfect meal marriage


By John Glenday | Reporter

August 25, 2022 | 3 min read

Ketchup maker looks to position itself as the condiment of choice for matrimonial patties.


Heinz takes the cake with an outsize tiered wedding burger / Heinz

Heinz is ensuring newlyweds make a big impression on their big day with a wedding burger cake that marries the best of sweet and savory in one tottering set piece.

The stunt celebrates the perfect marriage between tomato ketchup and burgers as the condiment brand seeks to build engagement among food lovers on National Burger Day.

Days after rival snack brand Pepperami also took over a wedding, Heinz baked up a campaign with a similar thematic punch. Jenina Carroll-Goldin, marketing manager at Heinz, said: “This year, thousands of couples will finally be making their way down the aisle, making memories with friends and family that will last a lifetime.

“Ready to make up for lost time, couples are giving it their all when it comes to the planning process, including more personal touches to tell their love story.

“Custom catering is a great way to share something about yourself or your relationship with guests. There is a lot of love out there for burgers and even more for Heinz Tomato Ketchup, so it seemed right to offer couples the option to #GiveItSomeHeinz and enjoy the two together on their big day.”

Showcasing the secret sauce for a happy marriage, the ’Heinz Big Day Burger’ courts the return of weddings to the summer calendar with a tottering triple-tier sandwich, with which to impress guests who are sure to be left salivating at the 14-inch beef patty at its base.

Heinz has gone out of its way to position its flagship brand as the ultimate sauce, employing machine learning tools to vouch for its effectiveness among those demanding maximum tomato in their life.

Marketing Brand Purpose Heinz

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