Sex Education’s Aimee Lou Wood celebrates spontaneous me-time with Swarovski

At the heart of the campaign is a one-minute film titled ‘Note to Self’ created by Somethin Else which puts a spotlight on the idea of recognizing the different sides of yourself and doing what’s right for you.

The film sees Wood gaining free time when a social event is cancelled – she then makes the most of it by practicing self-improvement, organizing her wardrobe, and journaling.

Wood assisted the production team with her creative expertise on the script writing, styling, and all elements of production. Somethin Else has also created a series of product films and photography to run during the three months of the campaign.

Mark Rivers, executive creative director at Somethin Else, said: “The team at Swarovski were instantly on board when we suggested a partnership with Aimee instead of the usual transitory influencer tie-up, and the results have really paid off.

”Aimee is not only a hugely talented performer, she’s got a great eye and made a valuable creative contribution to this collaboration.”