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By Amy Houston, Senior Reporter

August 24, 2022 | 2 min read

Danish snack brand Sun Lolly has a new ad campaign in which it questions the unrealistic image of the ‘perfect’ family often portrayed on social media feeds.

‘Don’t Be Perfect, Be Present’ was inspired by 2022 YouGov poll that found that three out of four Danish parents feel under pressure to be flawless.

In the short film, viewers see a handful of parents who are presented with extremely curated photos and videos. Many of them begin to feel a sense of guilt that their own lives don’t reflect what they are seeing on screens. Their feelings change though once they see their own kids in front of them who have recorded messages of love and support.

Credits

Agency: Twenty Agency

Co-founder and chief executive officer: Thomas Bjerg

Co-founder and creative director: Farah Dib

Art directors: Lea Brisell, Ioana Lahr

Creatives: Sigrid Egedahl, Mads Alexander Nielsen

Agency producer: August Rein

Strategy: Louise Brandt

Production company: Mellow

Director: Thor Zing Lodberg

Producer: Christopher Jermiin Anker

DoP: Sebastian Bjerregaard

1st AD: Oona O’Hagen

1st AC: Adam Ullstrøm

Production assistant: Simone Ballan

Production designer: Josefine Else Larsen

Gaffer: Johan Kristian Sandmark

Sound: Stefan Garfield Rasch Holm

Make-up artist: Ida Laura Jacobsen

AV: Anthony Chandler, Martin Knudsen

Set: Anders Toft

Editor: Alexander Lissalde

Colorist: Emil Brandt

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