Ad of the Day: Sun Lolly challenges notion of ‘perfect’ parenting in short film
Danish snack brand Sun Lolly has a new ad campaign in which it questions the unrealistic image of the ‘perfect’ family often portrayed on social media feeds.
‘Don’t Be Perfect, Be Present’ was inspired by 2022 YouGov poll that found that three out of four Danish parents feel under pressure to be flawless.
In the short film, viewers see a handful of parents who are presented with extremely curated photos and videos. Many of them begin to feel a sense of guilt that their own lives don’t reflect what they are seeing on screens. Their feelings change though once they see their own kids in front of them who have recorded messages of love and support.
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Credits
Agency: Twenty Agency
Co-founder and chief executive officer: Thomas Bjerg
Co-founder and creative director: Farah Dib
Art directors: Lea Brisell, Ioana Lahr
Creatives: Sigrid Egedahl, Mads Alexander Nielsen
Agency producer: August Rein
Strategy: Louise Brandt
Production company: Mellow
Director: Thor Zing Lodberg
Producer: Christopher Jermiin Anker
DoP: Sebastian Bjerregaard
1st AD: Oona O’Hagen
1st AC: Adam Ullstrøm
Production assistant: Simone Ballan
Production designer: Josefine Else Larsen
Gaffer: Johan Kristian Sandmark
Sound: Stefan Garfield Rasch Holm
Make-up artist: Ida Laura Jacobsen
AV: Anthony Chandler, Martin Knudsen
Set: Anders Toft
Editor: Alexander Lissalde
Colorist: Emil Brandt
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