Ad of the Day: nostalgic Carlsberg film celebrates 30th anniversary of Liverpool FC partnership
To mark the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the beer brand has launched a multi-channel campaign across 26 markets worldwide.
Led by a hero film shot by award-winning Danish director Tore Frandsen, the ad takes viewers on a three-decades-long visual pub crawl through legendary moments, frozen in time.
It taps into an all too familiar feeling many fans will recognize – cheering on your club with one hand while protecting your beer with the other.
Marking the longest partnership in Premier League history, the nostalgic film is underscored with a bespoke soundtrack.
Credits
Client: Carlsberg
Head of global sponsorships: Louise Bach
Creative: The Network (Worth Your While, The Council, Small, Drive)
Content: New-land
Director: Tore Frandsen
Content (mini docs): Drive Studios
Composer: Lasse Martinussen
Vocalist: Chris Griffiths
Cans: Taxi Studio and Everland
Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.