Future of TV Media Planning and Buying Pixel

ITV teams up with Google Pixel and KFC Delivery for Qatar World Cup coverage


By John Glenday | Reporter

August 22, 2022 | 2 min read

ITV has announced Google Pixel and KFC Delivery as joint sponsors of its coverage of the 2022 Fifa World Cup in Qatar.


The World Cup kicks off in Qatar on November 21 / Adobe Stock

The 50/50 sponsorship split will see the broadcaster share prominence equitably between both brands as part of a comprehensive package of custom idents aired during each of the 33 live matches of the tournament, with ITV sharing broadcast rights with the BBC.

Jack Hinchliffe, CMO at KFC UK&I, commented: ”We can’t guarantee that football is coming home for a second time this year, but there’s one thing we are sure about: KFC is. We’ll be bringing delicious fried chicken to millions of homes across the nation with KFC Delivery and that’s why we are proud to sponsor ITV’s World Cup coverage.”

Mark Trinder, ITV’s director of commercial sales and partnerships, added: ”The Fifa World Cup will be the outstanding marketing opportunity of the year reaching millions of hearts and homes around the UK. It will offer brands an opportunity to create campaigns that straddle a period of excitement and consumer spending in the run-up to Christmas.”

The World Cup kicks off in Qatar on November 21 with coverage running through to December 18 across ITV’s broadcast, digital and social platforms.

Google has embarked on what is claimed to be its largest ever media investment to promote its range of Android-powered handsets.

Future of TV Media Planning and Buying Pixel

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