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By Amy Houston, Senior Reporter

August 22, 2022 | 2 min read

Audiobook company Storytel has released a provocative film to promote its retelling of George Orwell’s classic novel 1984.

‘2022 sounds like 1984’ highlights the similarities between Orwell’s dystopian world and modern-day situations. The short film is dark and eerie with shots of derelict spaces and the ominous feeling that someone is always watching.

The campaign launched earlier this month in Sweden and will run in Poland, Netherlands, Turkey, Italy, Bulgaria, Mexico, Denmark, Finland and Spain.


Agency: B-Reel Stockholm

Executive creative director: Zack McDonald,

Creative director: Christian Poppius

Creative director: Afshin Moeini

Junior copywriter: Oskar Engman,

Junior creative: Mia Petersen

Junior creative: Mike Dinesen Petersen

Design director: Gustav Stockman

Designer: Sofi Faxling

Junior designer: Lisa Nyberg

Motion designer: Peter Holtze

Senior motion designer: Andreas Godwin,

Senior strategist: Andrea Dahlbäck

Group brand director: Maja Beckman

Senior brand manager: Ewa Staël von Holstein

Juinior brand manager: Eric Ståhl

Senior producer: Mei Li Heman

Production company: Tarot Pictures

Director: Daniel Eskils

Producer: Charlotte Hurtig

DoP: Arvid Kornstrand

Set designer: Anna Lu Ingvarsson

Editor: Fredrik Åkerström

Development team: Simma Lugnt

Storytel global head of marketing creative: Tobias Clewemar

Storytel global campaign manager: Magdalena Asplund

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