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Modern Marketing Adtech Brand Strategy

This is a journey into sound: The Drum Network Podcast audio special


By The Drum Team | Editorial

August 19, 2022 | 2 min read

As part of our Audio Deep Dive, The Drum Network Podcast’s latest episode gathers three experts from the space for an exploration of the marketing opportunities in audio content.

Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That has created a huge opportunity for brands to speak directly to consumers, on the platforms where they’re most engaged.

Joining The Drum’s Chris Sutcliffe to talk about these opportunities are Gabriella Cox, a key account director at Acast; Ian Schofield, who is head of podcast production at APS Group; and Marta Vercesi, an influence account manager at Disrupt.

Tune in below, where they’ll be discussing everything from trends in audio consumption to the innovative ways brands are using audio and the best ways of monetizing audio content.

For more on the power of sound, check out The Drum’s Audio Deep Dive.

Modern Marketing Adtech Brand Strategy

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