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Marketing Brand Purpose PR Stunts

Messy eaters can now tuck in with adult bibs from Burger King and Uber Eats


By John Glenday | Reporter

August 18, 2022 | 2 min read

Burger King is encouraging its patrons to rip up the dinner table etiquette rulebook when munching on its newest menu item – cheese and bacon-loaded fries.

Burger King

Burger King is upholding diner dignity with customized adult bibs

The fast food chain, in collaboration with Uber Eats, is offering customers the chance to win customized adult bibs so you don’t have to fret over sauce dribbling down your front while dining. Custom-made to catch any wayward bits, squirts and crumbs, the limited-edition bibs are being raffled to anyone who orders loaded fries from Burger King via the Uber Eats app.

Available to order exclusively through Uber Eats, the messy delicacy is not recommended without adequate protection, prompting the restaurant chain to branch out into branded accessories. The face-saving solution promises to reduce your laundry load and provide a talking point when hunger calls.

Amelia Rich at Uber Eats UK said: “Some of the best food is also the messiest, so we’re keen to stop any sauce-related nightmares and give clothes some much-needed protection. We’re pleased to be offering the limited-edition food bibs for our customers when trying out the new Burger King Loaded Fries exclusively delivered by Uber Eats.”

55% of clumsy Brits admit to being unfortunately splatter-prone, with wayward spills finding their way on to clothing at least once per week, according to Burger King research. The most dangerous foods to keep around fresh linen were cited as spaghetti and soup.

Burger King has embraced humor as a communications tool to skewer fast food rivals with some on-the-nose marketing.

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