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FC Barcelona now promoting Spotify artists on its in-stadium LED boards

By Taruka Srivastava, Freelance journalist

August 17, 2022 | 2 min read

FC Barcelona and Spotify are promoting artists such as Lauv, Calvin Harris, Megan Thee Stallion and Fireboy DML through pitchside LED boards as their historic sponsorship comes good.

FC Barcelona and Spotify promotes music albums of Calvin Harris, Fireboy DML on pitchside LED BOARDS

FC Barcelona and Spotify are now promoting albums from Calvin Harris and Fireboy DML on pitchside LED boards

Spotify, which became the club’s main partner a few months ago, is further showcasing artists on its LED boards for each fixture, as well as using in-stadium screens to showcase the latest releases from featured artists.

Last Saturday (August 13) during the game against Rayo Vallecano, the LEDs touted new album launches.

Marc Hazan, vice-president, freemium partnerships and business development at Spotify, said: “Ever since we announced the partnership, we’ve been excited to welcome fans to the Spotify Camp Nou for the start of the new season. The LED boards showcasing artists are an example of our ambition to give diverse artists a global stage and are just one of the exciting ways we’re bringing music and football together.”

Spotify and FC Barcelona Kick off the season with pitchside LED boards promoting Artists
Creative Works Brand Strategy Sports Marketing

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