Ad of the Day: Kind highlights nice deeds with long-copy in the tube
Health snack brand Kind launched its first out-of-home (OOH) campaign hoping to encourage kindness and celebrate the brand’s partnership with refugee support organization Choose Love.
Kind’s billboard in London / Frank
With billboards in London, Manchester, Bristol and Edinburgh, the project highlights meaningful acts from local people. The brand scoured the nation to find these heart-warming gestures that might have otherwise gone unnoticed.
It’s a big move for Kind, with a multichannel strategy that will include PR, digital, influencer marketing and limited edition on-pack designs. Cementing the activity is a £50,000 donation from the brand directly to Choose Love in support of the charity’s humanitarian aid and advocacy for refugees around the world.
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Credits
Creative agency: Revolt
Creative director: Paul Calway
Creative team: Marley Muirhead and Carly Illston
Design director: Myron Darlington
Senior designer: John Alexander
Junior designer: Amy Whittaker
Strategy director: Kath Morris
Business lead: Jenny Spindler
Snr business consultant: Dorcas Matomby
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