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Brand Purpose TV Advertising Environmental Campaigns

5 brands share £2m Sky sustainable ad prize


By John Glenday, Reporter

August 17, 2022 | 3 min read

Five brands have won the 2022 Sky Zero Footprint Fund, a £2m sustainable advertising initiative designed to promote carbon neutral messaging through the medium of TV advertising.

Sky Zero

Five brands have won Sky’s sustainable advertising initiative / Sky

Ecosia, Homethings, Royal Mail, Serious Tissues and WUKA were all selected for embodying both the desire and creative potential to induce changes toward more sustainable means of living, earning £250,000 each in media value to promote their initiatives.

Each of the five winning brands will now produce their adverts ahead of a final round of judging in December, following which the winner will secure an additional £1m in media value to further elevate their work.

Fiona Ball, group director of the Bigger Picture at Sky, said: “Last year, the Sky Zero Footprint Fund resulted in five great adverts and brought disruptive brands to TV for the first time. This year it’s exciting to see yet again that so many inspiring brands are committed to making a difference. Each of the winning brands from this year’s Sky Zero Footprint Fund delivers a critical message that aligns with ours; that sustainable can be attainable. And, with the opportunity to use the power of TV advertising, this message is amplified, ultimately driving positive change.”

Ecosia, the German-based search engine, which donates all profits, won over judges with its pledge to plant millions of trees. Refillable cleaning products provider Homethings meanwhile will harness its newfound reach to educate consumers on saving water.

Royal Mail will amplify its messaging as a green delivery company by reducing emissions, while Serious Tissues will bring its 100% recycled toilet roll to new audiences. Rounding out the final five, period wear organization WUKA will promote its sustainable underwear.

The competition was launched by Sky to encourage the transition toward a net zero carbon economy. With its Sky Zero pledge, the telecoms provider is leading by example to reach net zero status by 2030.

Launched in 2021, the fund has become an annual fixture in Sky’s transition toward full sustainability.

Brand Purpose TV Advertising Environmental Campaigns

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