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By Amy Houston, Senior Reporter

August 16, 2022 | 2 min read

A new campaign for NHS Professionals from creative studio Clearhead spotlights the caring nature of people working in the sector.

‘Never Not Caring’ is a two-minute spot that opens with the question: why do you do what you do? The ad then portrays the day-to-day hectic lives of NHS staff, from delivering babies to performing emergency life-saving procedures.

NHS Professionals provides temporary clinical and non-clinical staff to the NHS. It has a national and international membership base of approximately 180,000 healthcare professionals.


Writer & Director: Kieran Simmonds-Sturge

DOP: Max Conran

CCO: Alex Lawrence

Managing Director: Kathy Bird

Producer: Izzy Aronget

Producer: Cam Stolber

Editor: Adam Haq

Colorist: Thomas Kumeling

Post: Black Kite

Agency: Clearhead

Production: Clearhead

Client: NHS Professionals

Marketing Manager: Amanda Mitchell

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