Construction Creative Works Marketing

Construction supplies brand finds its voice with ‘drill’ music video

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By John Glenday, Reporter

August 15, 2022 | 2 min read

A construction supplies business is making a song and dance over its products by teaming up with rapper 2K Da Builder to release a promotional ‘drill’ music video.

MKM

MKM’s music video draws its inspiration from the Daily Duppy YouTube freestyle series

Embracing the rap subgenre, the campaign highlights the breadth of MKM Building Supplies’ toolbox with building-themed lyrics such as: “Paint on the wall still dripping/Fling on my boots when I’m putting a shift in/Hard as steel like an RSJ/Porcelain paving, new driveway.”

Scott Parsons, social lead at MKM, said: “Working with 2K on the track has been a great experience. We wanted to create something a little bit different to what you would expect for a building supplier, and get our personality as a brand out there a little bit more.

“We’ve shown that like in music, in our industry you can definitely embrace being yourself and having a laugh on the job.”

Celebrating the role played by construction professionals, the music video draws its inspiration from the Daily Duppy YouTube freestyle series, which platforms the UK’s biggest up-and-coming rappers.

The music video is being shared across TikTok, Facebook and YouTube for maximum exposure. Other brands embracing the medium include Samsung in a bid to engage audiences on various topics through the universal appeal of music.

Construction Creative Works Marketing

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