Premier League kicks off 30th anniversary by spotlighting its grassroots support
The Premier League has celebrated its last 30 years of achievements both on and off the pitch through the eyes of a young girl in a 90-second spot.
‘More than 90 minutes’ has been released to showcase three decades’ of Premier League football and the league’s investment in community and grassroots football.
The ad features cameos from footballers Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham, as well as Countdown’s Rachel Riley, who helped create Premier League Primary Stars maths resources.
FCB Inferno created the 90-second spot, which will play out on digital and cinema with an accompanying print campaign. FCB Inferno creatives Greg Harvey and Mike MacKenzie helmed the campaign and Ben Brand directed. Great Guns was the producer.
Chief Creative Officer, Owen Lee
Senior Art Director, Greg Harvey
Senior Copywriter, Mike MacKenzie
Managing Partner, Helena Georghiou
Senior Account Director, Jack Steer
Strategy Director, Tom Lindo
Creative Producer, Livvy Tidd
Photographer, Jack Margerison / Theo Cohen
Director/ Production Co, Ben Brand - Great Guns
Executive Producer, Laura Gregory / Kate Phillips
DoP, Jamie Ackroyd
Editor, Amuse The Butcher – James Demetriou
Post Production, Coffee & TV
Post Producer – Johnny Fairburn
Colourist, Simone Cristea
Sound Design, Dave Robinson at Creative Outpost
Design & Animation, Dante Attuoni