By Hannah Bowler | Journalist

August 12, 2022 | 2 min read

The Premier League has celebrated its last 30 years of achievements both on and off the pitch through the eyes of a young girl in a 90-second spot.

‘More than 90 minutes’ has been released to showcase three decades’ of Premier League football and the league’s investment in community and grassroots football.

The ad features cameos from footballers Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham, as well as Countdown’s Rachel Riley, who helped create Premier League Primary Stars maths resources.

FCB Inferno created the 90-second spot, which will play out on digital and cinema with an accompanying print campaign. FCB Inferno creatives Greg Harvey and Mike MacKenzie helmed the campaign and Ben Brand directed. Great Guns was the producer.

Chief Creative Officer, Owen Lee

Senior Art Director, Greg Harvey

Senior Copywriter, Mike MacKenzie

Managing Partner, Helena Georghiou

Senior Account Director, Jack Steer

Strategy Director, Tom Lindo

Creative Producer, Livvy Tidd

Photographer, Jack Margerison / Theo Cohen

Director/ Production Co, Ben Brand - Great Guns

Executive Producer, Laura Gregory / Kate Phillips

DoP, Jamie Ackroyd

Editor, Amuse The Butcher – James Demetriou

Post Production, Coffee & TV

Post Producer – Johnny Fairburn

Colourist, Simone Cristea

Sound Design, Dave Robinson at Creative Outpost

Design & Animation, Dante Attuoni

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