Ad of the Day: Tiger toasts Premier League’s first Asian Golden Boot winner Son Heung-Min
In celebration of the start of the football season, Tiger Beer has unveiled a global campaign starring footballer Son Heung-Min.
‘The Golden Son’ tells the incredible story of Heung-Min’s journey and showcases all of the challenges he had to overcome to become one of the greatest footballers of the modern era. “It took them a while to notice me,” the soccer star says during the ad. “But now, they just can’t stop watching.”
He went from South Korea to a career at Premier League club Tottenham Hotspur, and in May became the first Asian player to win the Premier League’s Golden Boot for his achievements in football.
Credits
Brand: Tiger Beer (The Heineken Company)
Sean O’Donnell, Global Brand Director, Tiger
Melissa Teoh, Global Marketing Manager, Communications & Digital
Willem van den Wijngaart, Global Marketing Manager, Market & Channel
Agency: Publicis Singapore
Ajay Vikram, Chief Creative Officer, Global Clients Singapore
Cyril Louis, Executive Creative Director
Joaquim Laurel, Executive Creative Director
Henrique Zirpoli, Creative Director
Ivan Loos, Creative Director
Diego Barboza, Associate Creative Director
Henrique Lamenha, Associate Creative Director
Shalom Wong, Senior Project Manager
Daniel Ho, Executive Producer
Ed Booty, Chief Strategy Officer, Asia Pacific
Prema Alexander, Planning Director
Donatien Souriau, Executive Vice President, Global Clients
Ross Henderson, Executive Vice President, Global Clients
Angelina Tan, Business Director
Lins Khoo, Account Director
Vanessa Liu, Senior Account Manager
Production: ALICEFILMES
Director: Felipe Mansur
Producer: Wal Tamagno
DOP: Diego Rosenblatt
Production Designer: Andres Zarza
First AD: Michelle Lutfy
Executives Producers: Wal Tamagno /Fernando Bonfil / Montse Cañellas / Pablo Bonfil
Off-line Editor: Dan Abraham
Audio Post: Antfood
Executive Producer: Christiane Rachel, Renato Castro, Monique Munhoz
Original Composition Composer: Lou Schmidt, Fernando Rojo, Luis Bergmann and Vinicius Nunes
Sound Designer Engineer: Bruno Broaska, Fabian Jorge, Pablo Homem de Mello and Tiago Lins
Digital Audio Junior Producer: Sheryl Lim
Sound Designer: Dione Tan
Supervisor/Online Designer: Voodoo.house, JR Catão
Color grading: Spalva, Osmar JR
Post production: KRAFTW5RKZ
Executive Producer: Bernard Tay
VFX Supervisor: Khor Swee Aik
Editorials: Yong & Timothy Tan
Online Flame Designer: Leong Beng Wee
Online Support: Team @ KRAFTW5RKZ
Colorist: Ben Conkey
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