Ad-supported Disney+ to launch December 8 in the US
Disney is building on recent momentum in the streaming space by setting a date for the long-awaited launch of an ad-supported subscription tier for its popular Disney+ service.
D-day for ad-supported Disney+ set for 8 December in the US
From December 8, American customers will be able to trade time for dollars by saving a few bucks on their monthly subscription by submitting to ad breaks, a move championed by Disney as a means to give customers greater choice.
Disney Media & Entertainment Distribution chairman Kareem Daniel said: “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience."
A 'basic' ad-supported tier will be offered for both Disney+ and Hulu for a monthly cost of $7.99. 'Premium' plans with no ads will also be available at a significantly higher cost, $10.99 per month for Disney+ and $14.99 for Hulu. The existing ad-supported ESPN+ package is offered for $9.99 per month.