Ad-supported Disney+ to launch December 8 in the US
Disney is building on recent momentum in the streaming space by setting a date for the long-awaited launch of an ad-supported subscription tier for its popular Disney+ service.
D-day for ad-supported Disney+ set for 8 December in the US
From December 8, American customers will be able to trade time for dollars by saving a few bucks on their monthly subscription by submitting to ad breaks, a move championed by Disney as a means to give customers greater choice.
Disney Media & Entertainment Distribution chairman Kareem Daniel said: “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience."
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A 'basic' ad-supported tier will be offered for both Disney+ and Hulu for a monthly cost of $7.99. 'Premium' plans with no ads will also be available at a significantly higher cost, $10.99 per month for Disney+ and $14.99 for Hulu. The existing ad-supported ESPN+ package is offered for $9.99 per month.
Customers will also be able to bundle up desired services with variable rates depending on whether they are new or returning customers as Disney sets the pace of innovation in the sector.