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Heineken unveils Green Pub Guide to inspire move toward sustainability

By Taruka Srivastava, Freelance journalist

August 9, 2022 | 4 min read

Heineken SmartDispense has unveiled the Green Pub Guide featuring pubs around Britain that are striving to reduce their carbon footprint and minimize waste to inspire more pubs to take sustainable action.

Heineken unveils Green Pub Guide to inspire pubs move towards sustainability

GBBO star Candice Brown’s pub The Green Man features in the Guide

The Guide, which is part of Heineken’s ambitious commitments aimed at driving a positive impact on the environment, features 55 British pubs, bars and restaurants that have taken substantial steps to reduce their environmental impact. One of them is owned by Candice Brown, who is a campaign partner and Great British Bake Off winner.

The publication further aims to encourage other pubs nationwide to take inspiration and look at ways to improve and strengthen their green credentials.

Candice Brown

The Guide is available online and includes full details on the top green venues, outlining the measures they’re taking to be more sustainable. Key initiatives the judges were particularly impressed with included: local and low food-mile menus; sustainable renovations and expansions; and reduction of water and CO2 wastage with equipment such as SmartDispense, an innovative beer and cider dispense solution.

Chelsey Wroe, head of sustainability at Heineken, said: “Pubs are a cornerstone of British culture, steeped in tradition and fondly admired within communities up and down the country. Now, more than ever, it’s crucial for pubs to do their bit for the planet by taking steps – big and small – to reduce their impact on the planet and to make the pub experience that little bit greener.

“We’ve been delighted to see the range of initiatives introduced by pubs, bars and restaurants across Britain included in the inaugural Green Pub Guide, from installing their own more energy-efficient kitchen and wildlife gardens to modernizing their energy and water supplies.

“We want this Guide to not only inspire consumers to make sustainable choices and support green venues in their area going forward, but also encourage publicans across the country to implement their own ideas. We hope this will inspire more pubs and venues to join the national movement for sustainable hospitality across Britain.”

Candice Brown, 2016 winner of The Great British Bake Off, said: “I’m delighted to be working with SmartDispense to launch the very first Green Pub Guide, celebrating innovative and inspired initiatives across the country. My pub, fittingly called The Green Man, has been around for nearly 200 years, and so making environmentally conscious modernizations, while keeping its charm and authenticity, has been so important to me. I’m always looking for new and inventive ways to make the venue more sustainable – and I’ll be taking inspiration from the fantastic eco-conscious venues who we’re proud to be listed alongside in the Green Pub Guide.”

Juliane Caillouette-Noble, managing director, Sustainable Restaurant Association, added: “The Green Pub Guide is a welcome innovation, helping people plan and enjoy a pub visit to their nearest eco-friendly pub. We’re delighted to see pioneering pubs championed and hope the Guide encourages them, and all pubs, to serve pints and plates that not only taste good but do good too.”

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