Heavy metal bands join forces against hell in video game launch
Heavy metal music record label Music for Nations and Blizzard Entertainment have joined forces to launch the new game Diablo Immortal.
The funky partnership, which crisscrosses the world of metal and gaming, features in Diablo Immortal-themed content and campaign activity to celebrate the launch.
A 35-second film has also been launched, where UK heavy metal acts Dani Filth (of Cradle of Filth), Bury Tomorrow and Witch Fever have taken up arms against the demonic forces of Skarn, Lord of Damnation, in Diablo Immortal.
The partnership also includes an album art tribute takeover, which Bury Tomorrow worked on with the creative team at Blizzard to create the hell-ish typography. Diablo Immortal will also be taking over Bury Tomorrow’s streaming profiles over the launch weekend.
The launch is supported by media interviews and social posts.
Diablo Immortal, which is available for free download on the Apple App Store and Google Play Store, as well as on PC via Battle.net, lets players rise as a champion of Sanctuary to conquer the hordes of hell and carve their way through a whole host of new quests and zones.
Julie Weir, head of Music For Nations, said: “The worlds of alternative music and gaming have long been connected through passionate fans and innovatively creative art forms. To bring some of our most exciting acts from the Music For Nations roster to the iconic world of Diablo has been an unforgettable experience, and we are excited to have fans get closer to what has been manifested between us all.”