Dick’s Sporting Goods ad features couple in doppelganger dance-off
Dick’s Sporting Goods (DSG) has set its latest musical ad campaign in motion with a husband-and-wife dance duo battling to keep pace with their doubles.
Promoting the DSG X Twitch + Allison collection, the high-energy piece pairs couple Stephen ‘tWitch’ Boss (The Ellen DeGeneres Show) and Allison Holker (So You Think You Can Dance) together for an uptempo dance session – where their mirror images steal the show.
Watching incredulously as their reflections exit stage right, the pair tentatively push their way into an alternate mirror dimension where they can dance with their mirrored selves without being bound by the laws of physics.
Where Eagles Dare founder and executive creative director Brian Franks said: “What a fun campaign, working with amazing partners. How better to feature the latest DSG X Twitch + Allison drop than with an imaginative 90s-style dance battle v themselves set to the classic throwback jam Din Daa Daa?”
Serving as a continuation of a series of clothing line launches, the mind-bending campaign heralds the arrival of the brand’s fall collection by showcasing the bold styles of the married dancing pair, who have cultivated an Instagram following of close to 6 million.
Credits
Client: Dick’s Sporting Goods
CMO: Ed Plummer
Director, category marketing: Jason Kline
Sr. manager brand creative: Todd Moline
Brand manager: Alexandra Camardo
Agency: Where Eagles Dare
Founder + Executive Creative Director: Brian Franks
Creative director: Zam Cadden
Production company: Identity
Executive producer: Alana Hearn
Director: Alan Ferguson
Producer: Alex P Willson
Producer: Nandi George
Editor: Deji LaRay
Additional editing: Russell Santos
Assistant editor: Sakhe Jele
Colorist: David Torcivia
VFX: Strange Creative
VFX supervisor: Andres Jaramillo
VFX producer: Edgar Romero