Ads of the Week: 3D Pokémon take over Tokyo and Ford drops a horror film
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
The 3D Pokémon Go ad in Tokyo, Japan / Pokemon Go Japan
This week, Pokémon Go characters inhabited a 3D billboard outside Tokyo’s Shinjuku Station, Ford took inspiration from classic horror movies in its latest commercial and Uno enlisted renowned Japanese artist Takashi Murakami to collaborate on a set of playing cards.
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To celebrate World Cat Day (August 8), Pokémon Go characters inhabited a 3D billboard outside Tokyo’s Shinjuku Station.
Ford: Scary Fast by Wieden+Kennedy
Taking inspiration from classic horror movies, this Ford commercial showed the ‘scary speed’ of the F-150 Raptor R pickup truck.
Mattel: Uno cards by Takashi Murakami
Uno enlisted renowned Japanese artist Takashi Murakami to collaborate on a contemporary brightly-colored set of playing cards.
Trainline: Choose to Have a Choice by Dude
Trainline launched a campaign based on the idea that you might not be able to choose your (embarrassing) family, but you can choose any train on its app.
Captain Morgan: Spice On by Anomaly
Rum brand Captain Morgan dropped the first installment of its global ‘Spice On’ brand campaign.
Squarespace: Neighbours Will Talk by Raine Allen-Miller
Squarespace launched its latest ad, which followed a group of neighbors who love nothing more than a good gossip.
Ikea: Velkommen Babyboom by Try
Ikea Norway launched a name bank for newborn babies to counter the shortage of unique names caused by a ‘pandemic baby boom.‘
Perkier: Blender by 10 Days London
Health bar Perkier’s first major campaign took aim at the inconvenience of hardcore health and wellness.
Moen: The Midas Touch by Havas Chicago
American faucet brand Moen helped King Midas overcome his curse in its latest campaign.