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Ads of the Week: 3D Pokémon take over Tokyo and Ford drops a horror film

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By Amy Houston | Reporter

August 10, 2022 | 4 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

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The 3D Pokémon Go ad in Tokyo, Japan / Pokemon Go Japan

This week, Pokémon Go characters inhabited a 3D billboard outside Tokyo’s Shinjuku Station, Ford took inspiration from classic horror movies in its latest commercial and Uno enlisted renowned Japanese artist Takashi Murakami to collaborate on a set of playing cards.

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Pokémon Go

To celebrate World Cat Day (August 8), Pokémon Go characters inhabited a 3D billboard outside Tokyo’s Shinjuku Station.

Ford: Scary Fast by Wieden+Kennedy

Taking inspiration from classic horror movies, this Ford commercial showed the ‘scary speed’ of the F-150 Raptor R pickup truck.

Mattel: Uno cards by Takashi Murakami

Uno1

Uno enlisted renowned Japanese artist Takashi Murakami to collaborate on a contemporary brightly-colored set of playing cards.

Trainline: Choose to Have a Choice by Dude

Rum brand Captain Morgan dropped the first installment of its global ‘Spice On’ brand campaign.

Squarespace: Neighbours Will Talk by Raine Allen-Miller

Squarespace launched its latest ad, which followed a group of neighbors who love nothing more than a good gossip.

Ikea: Velkommen Babyboom by Try

Ikea Norway launched a name bank for newborn babies to counter the shortage of unique names caused by a ‘pandemic baby boom.‘

Perkier: Blender by 10 Days London

Health bar Perkier’s first major campaign took aim at the inconvenience of hardcore health and wellness.

Moen: The Midas Touch by Havas Chicago

American faucet brand Moen helped King Midas overcome his curse in its latest campaign.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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