Creativity Brand Strategy

Chipotle honors teachers with $1m of free meals

By Taruka Srivastava | Freelance journalist

August 9, 2022 | 3 min read

Chipotle Mexican Grill will honor teachers at 2,000 schools in the US with more than $1m in free meals, with the aim to rally students and entire communities around their indispensable tutors.

Chiptole to honor teachers with $1 million worth free meals

Chipotle will also leverage its Round-Up for Real Change feature on the Chipotle app and Chipotle.com

Chipotle fans can nominate their favorite K-12 educators to give their schools a chance to receive free Chipotle entrées for all teachers at their school. Through August 12, fans can tag a teacher and leave a comment about their impact on Chipotle’s Instagram, Facebook and Twitter channels.

Next week onwards Chipotle will randomly select 2,000 teachers from the comments to give free Chipotle entrées to all teachers at their school – equivalent to more than $1m.

Chipotle will also leverage its Round-Up for Real Change feature on the Chipotle app and Chipotle.com to support the Kids In Need Foundation, a national not-for-profit organization that partners with teachers and students in underserved schools to provide the resources needed for teachers to teach and learners to learn.

Through August 31, Chipotle invites guests to join its mission to Cultivate a Better World by rounding up their bill to the next highest dollar amount on the Chipotle app or Chipotle.com to donate to the Kids In Need Foundation Supply A Teacher Program. Each teacher from participating schools will receive supplies to fuel a semester of active learning, including notebooks, folders, pencil packs and pouches, sharpeners, rulers, erasers, highlighters, sticky notes and pens.

As per the statement, in the US more than 94% of public-school teachers pay for school supplies out of their own pocket, and on average they spend nearly $500 on their respective classes.

Chris Brandt, chief marketing officer, said: “As a longtime supporter of education, we are encouraging our fans to join us in recognizing teachers and their impact on America’s youth.”

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