Brand Strategy London Beer

Brooklyn Brewery to unveil Brixton mural made from pilsner-infused paint


By John Glenday, Reporter

August 9, 2022 | 3 min read

A renowned muralist has flown from Brooklyn to Brixton to show Londoners that the utility of beer stretches far into the unexpected – painting.

Brooklyn Brewery 'This is Brooklyn' Artwork by Danielle Mastrion

A sneak peak of the Danielle Mastrion artwork that will be coming to Brixton / Brooklyn Brewery

Artist Danielle Mastrion has been dispatched across the pond by Brooklyn Brewery and later this month will create a world-first mural crafted with pilsner-infused paint in a transatlantic celebration of creativity.

Transplanting a slice of the Big Apple to the Big Smoke, the unconventional display of street art will embrace its medium in a literal fashion.

Mastrion (pictured below outside the Brooklyn Brewery in NYC) said: “Having the opportunity to bring my expression of Brooklyn to the UK is a total dream come true, and when I was asked about creating the first ever mural painted with beer, I knew this was going to be a fun project.

“Brooklyn Brewery’s values are intrinsically tied to the communities in which it finds inspiration. In this sense, there is huge synergy between our creative philosophies, as I bring Brooklyn with me when I’m painting, no matter where I am in the world. It’s about giving back to the communities that inspire you.”

Danielle Mastrion outside the Brooklyn Brewery in NYC

Olivia Rawlinson, UK brand manager for Brooklyn Brewery, added: “Like the incredible work of Danielle Mastrion, Brooklyn Brewery’s ultimate mission – alongside brewing world-class and flavorful beer – is to encourage creative progress at a grassroots level among vibrant people and emerging talent.”

Encouraging people to create as well as consume, the campaign will see Mastrion host a blank canvas event on August 27, at which Brixton locals will be able to flex their stencil and paintbrush skills over a cold beer.

A spate of murals in London recently included the ‘Wall of Cool’, which featured gel pads to cool off passersby.

Brand Strategy London Beer

More from Brand Strategy

View all


Industry insights

View all
Add your own content +