Brooklyn Brewery to unveil Brixton mural made from pilsner-infused paint
A renowned muralist has flown from Brooklyn to Brixton to show Londoners that the utility of beer stretches far into the unexpected – painting.
A sneak peak of the Danielle Mastrion artwork that will be coming to Brixton / Brooklyn Brewery
Artist Danielle Mastrion has been dispatched across the pond by Brooklyn Brewery and later this month will create a world-first mural crafted with pilsner-infused paint in a transatlantic celebration of creativity.
Transplanting a slice of the Big Apple to the Big Smoke, the unconventional display of street art will embrace its medium in a literal fashion.
Mastrion (pictured below outside the Brooklyn Brewery in NYC) said: “Having the opportunity to bring my expression of Brooklyn to the UK is a total dream come true, and when I was asked about creating the first ever mural painted with beer, I knew this was going to be a fun project.
“Brooklyn Brewery’s values are intrinsically tied to the communities in which it finds inspiration. In this sense, there is huge synergy between our creative philosophies, as I bring Brooklyn with me when I’m painting, no matter where I am in the world. It’s about giving back to the communities that inspire you.”
Olivia Rawlinson, UK brand manager for Brooklyn Brewery, added: “Like the incredible work of Danielle Mastrion, Brooklyn Brewery’s ultimate mission – alongside brewing world-class and flavorful beer – is to encourage creative progress at a grassroots level among vibrant people and emerging talent.”
Encouraging people to create as well as consume, the campaign will see Mastrion host a blank canvas event on August 27, at which Brixton locals will be able to flex their stencil and paintbrush skills over a cold beer.
A spate of murals in London recently included the ‘Wall of Cool’, which featured gel pads to cool off passersby.