easyJet and Spotify take people’s listening habits and recommend travel destinations
easyJet and Spotify are using people’s listening habits to influence their holiday destination recommendations.
easyJet has linked up with Spotify to offer listeners destination inspiration / VCCP London
Created by VCCP London, the ‘Listen & Book’ campaign analyzes Spotify users’ playlists, takes inspiration from the style of music they’re into and offers participants tailored travel destinations.
As well as the vacation spots, listeners are also shown nearby music venues to connect them to local music gigs.
“This creative collaboration shows what’s possible with streaming audio. Listeners engage with Spotify to experience inspiration and discovery, and our focus on personalization enables brands to cultivate meaningful interactive connections with their audiences,” said Richard Frankel, global creative director at Spotify.
“Listen & Book is a great example of how brands can tap into a consumer’s mindset and engage with them in innovative and useful ways that drive real outcomes.”
To access the feature, music lovers need to connect their Spotify account via the Listen & Book microsite.
“Listen & Book will help our customers discover new destinations across our European network, using Spotify’s innovative technology to enhance our customer search and booking experience,” said Richard Sherwood, customer and marketing director at easyJet.
It’s the latest chapter of the budget airlines’ ‘nextGen easyJet’ brand platform that launched earlier this year.
David Masterman, deputy executive creative director at VCCP, added: “The only thing people love as much as travel is music, so we’re really pleased that this tech uses one to help the other. Discover the places your Spotify listening history suggests you’d love to visit.”