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By Amy Houston | Reporter

August 8, 2022 | 2 min read

Taking inspiration from classic horror movies, Ford’s latest commercial has shown the ‘scary speed’ of the F-150 Raptor R pickup truck.

Directed by renowned filmmaker Lauren Sick, ‘Scary Fast’ was set in the dead of night in the middle of a vast desert. Racing through the dusty terrain, the driver frantically tries to swerve various creatures that are lurking in the shadows.

Throughout the two-minute ad, many horror movie norms are interjected as the creepy music ramps up, ending with blood-red credits reminiscent of Sam Raimi’s Evil Dead franchise.

Client: Ford

Agency: Wieden+Kennedy

Group Creative Director: Eric Helin

Art Director: Alex McClelland

Copywriter: Jake Thompson

Creative Director: Stuart Jennings

Executive Creative Director: Karl Lieberman

Executive Producer: Jessica Griffeth

HP: Nick Setounski

Senior Producer: Alexander Kramer

Editor: Matt Burke Joint Editorial (In-house Wieden+Kennedy)

Executive Producer: Michelle Carman Joint Editorial (In-house Wieden+Kennedy)

Production Company: Greenpoint Pictures

Director: Lauren Sick

DP: Logan Triplett

Executive Producer: Tatiana Rudzinski

Head of Production: Karen Berkowitz

Edit Company: Rock Paper Scissors

Editor: Aaron Tompkins

Editor: Akiko Iwakawa-Grieve

Managing Director: Eve Kornblum

Producer: Justin Kumpata

Post Producer: Shayna Rubin

Audio Post: Sonic Union

Audio Mixer: Steve Rosen + Julienne Guffain

Audio Producer: Justine Cortale

Sound Design: HenryBoy

Sound Designer: Bill Chesley

VFX: The Mill/Los Angeles

Creative Director: Jimmy Bullard / (VFX Supervisor)

VFX Supervisor: James Allen / (VFX Supervisor)

Producer: Ed Rilli

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