By Amy Houston | Senior Reporter

August 5, 2022 | 2 min read

Toy brand Lego is celebrating its milestone 90th birthday with a fun campaign from Rankin Creative. Shot by renowned photographer Rankin, the bold images and video feature life-long Lego lovers, including former footballer turned podcast host Peter Crouch.

Each portrait depicts exactly how long each person has been a fan of the brand. Crouch, who has been playing for 41 years, said: “Lego play has always been in my life. From a young age I’d build football stadiums – little goals, bricks to make the lines around the edge of the pitch and mini-figures as players for the match. Now, as a dad of four, Lego building is firmly back in my life and everywhere in our house. Some of the things the kids build are so intricate, it really amazes me how it captures their attention. I try to get involved but they normally send me away – I’m definitely better with my feet than my hands.”

Locals in Glasgow, Manchester and London will be able to catch a glimpse of the posters on display in various out-of-home (OOH) spots.

Rankin added: “I’ve captured some playful photography in my time, but this campaign has been a truly special one to be involved in. There aren’t many brands that have stood the test of 90 years, have fans across all ages and still manage to excite and inspire people across the world to be creative every day.”


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