HSBC urges consumers to embrace life’s uncertainties in new campaign
HSBC has turned fortune teller with a new online experience offering Singaporeans a glimpse into their financial future.
Created by Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverse is a film and technology experience that enables people to view one of 6 million possible futures.
However, the aim of the experience is not to predict the future but to highlight the uncertainty and the amazing opportunities that have been created during uncertain times.
The emotion-led financial decisions are often the cause of financial mistakes, HSBC is urging consumers to avoid this fate by generating acceptance and awareness of the ups and downs the future will hold. The campaign aims to encourage Singapore-based customers to embrace uncertainty so they can focus on building sustainable wealth for the future.
The HSBC Futureverse Experience is the centrepiece of an integrated marketing campaign that includes cinema, out-of-home, digital and social activity. The Futureverse Experience takes place on Facebook Messenger.