Modern Marketing Brand Safety

Gambling sponsorship stages a ‘mini comeback’ on the backs of rugby and cricket

By John Glenday | Reporter

August 3, 2022 | 1 min read

Gambling-related shirt sponsorship deals have staged a small revival on the back of several deals signed by English rugby and cricket teams, according to new research published by Caytoo.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing Brand Safety

More from Modern Marketing

View all


Industry insights

View all
Add your own content +