Ad of the Day: Marcus Rashford and Dave team up for animated Beats by Dre spot
Beats by Dre has dropped an illustrated ad featuring the inspiring words of British rapper Dave and starring footballer Marcus Rashford.
‘Never Beaten’ takes the form of a flip book and visualizes Rashford’s footballing journey throughout the years. From early starts to late finishes, the animated short shines a light on his perseverance and resilience.
Throughout, we see the Manchester United forward find solace in music, blocking out external noise and pressures.
Musician Dave acts as narrator throughout the film, speaking on the theme of greatness and touching on setbacks, comebacks and the future ahead. He provides a message of support to Rashford, declaring: ‘Greatness is in you.’
Video: Beats by Dre
PR: Pitch Marketing Group
Artist: Gaia Alari