Ads of the Week: Heinz AI draws ketchup and Saatchi & Saatchi reprises ‘Pregnant Man’
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Heinz asked an AI image generator to ‘draw ketchup’ / Heinz
This week, Saatchi & Saatchi dug deep into its archives to update its famous Pregnant Man poster for the post-Roe v Wade era, ‘Hide the pain Harold’ popped up grinning in a Vodafone spot, and Heinz used an artificial intelligence (AI) image generator to draw a bottle of the red stuff.
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Saatchi & Saatchi: Pregnant Man
‘Would you be more careful if it was you that got pregnant?’ caused a ruckus in the 1970s by turning the tables on men in a patriarchal society. Fast forward half a century, and the ad agency hoped lightning would strike twice by encouraging voters to overturn restrictions on abortion in the US.
Heinz: AI Ketchup by Rethink
This video ad was the follow-up to last year’s successful ‘Draw Ketchup’ campaign.
Vodafone: Vodafone Happy by We Are Social
András Arató kept on grinning throughout this Vodafone spot in classic ‘Hide the pain Harold’ fashion.
Nike’s Jordan Brand: Love, Paris by Rubberband
Nike’s Jordan brand dropped a four-part film series that celebrated Parisian basketball culture.
Mothers Against Greg Abbott
Mothers Against Greg Abbott took a stand in response to the US supreme court’s decision to overturn Roe v Wade.
Snickers: Go Full Fan by The&Partnership
Looking to drive more support for women’s football, Snickers dropped an ad that hoped to encourage genuine backing for England’s Lionesses.
Animalife: The Walk by Havas Portugal
Did you know in Portugal around 120 dogs are abandoned every single day? To address this, the charity Animalife created a dark role-reversal film.
McDonald’s: Coming Home by Leo Burnett
This heartwarming ad featured a trucker out on the road, longing to get back home.
BT Sport: Believe It, Now See It on BT Sport by Saatchi & Saatchi
BT Sport used MRI science to detect whether some supporters’ dedication to their football team stood up to scrutiny.
Heineken: Heinekicks by Dominic Ciambrone
Heineken collaborated with shoe designer Dominic Ciambrone (AKA The Shoe Surgeon) to launch a bespoke sneaker line with beer in the soles.
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