Ad of the Day: McDonald’s shows the power of loyalty in ‘cinematic’ homecoming spot
To celebrate the launch of its loyalty points program, McDonald’s and its agency Leo Burnett have dropped a heartwarming ad that features a trucker out on the road, longing to get back home.
‘More Rewarding McDonald’s Moments’ sees the driver stopping off at various McDonald’s restaurants along his journey to stock up on food and coffee – collecting points with each purchase – while miming the soulful track Coming Home by Leon Bridges.
As the video concludes, viewers see him heading back home, having collected enough points for a McChicken Sandwich, which he gives to his partner as they share a nice moment of reconnection.
To give the film a unique, cinematic look with richer colors and natural grain, it was printed on 35mm Kodak film.
Kat Howcroft, head of marketing at McDonald’s UK and Ireland, said: “We are delighted to be bringing MyMcDonald’s Rewards to the UK, giving the nation the even greater value and more of those rewarding moments that fans of the brand love so much. This campaign epitomizes the importance of those little lifts and I cannot wait to see what everyone thinks of it.”
Supported by social, influencer, radio and out-of-home (OOH) content, the campaign will also include a tour of the UK featuring a group of celebrities dubbed the ‘Rewards Squad.’ Leading the team will be TV presenter Rylan, and it will feature an exclusive gig from grime superstar artists Aitch and Yung Filly. LadBaby and Vicky Pattison will also be turning up in a McFlurry ice cream van to surprise locals with frozen treats and hand out limited-edition merch to thousands of people.