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How brands celebrated England winning the Women’s Euro 2022 tournament


By Amy Houston, Senior Reporter

August 1, 2022 | 10 min read

After a 2-1 win against Germany last night, England’s national football team will be bringing the Women’s Euro 2022 trophy back home. Here’s how brands celebrated the achievement.

Brands react to England's football victory

Brands react to England’s football victory / Twitter

Throughout the competition, brands have been cheering on the Lionesses with their advertising campaigns across social media, video, TV and out-of-home (OOH) campaigns.

Here are the best brand reactions to the win so far.

Royal Mail posted its congratulatory message to the team.

There’s no better taste than victory, according to Walkers Crisps.

Specsavers had its sights set on the prize the whole time.

Great Western Rail got into the spirit of things.


Try not to sing along with this billboard from Sainsbury’s.

Sainsbury's Euro billboard

Good things come to those who wait according to Heinz.


BBC Creative projected a message of celebration on the National Football Museum in Manchester.

Pepsi projected its message to the Lionesses on the White Cliffs of Dover.


The Domino's where Lucy Bronze used to work showed its support for the right-back.

Piccadilly Lights unveiled a massive digital-out-of-home (DOOH) message to the England team.

Nike took out a front page ad in the Metro this morning to congratulate the footballers.

Weetabix joked its cereal was on the menu yesterday.

Twitter created limited-edition scarves printed with real Tweets from the Lionesses and supportive fans.

Celebratory drinks are on Budweiser.


SportBible launched an out-of-home (OOH) campaign across the country, in 350 locations, in celebration of the Lioness win.


This story will be updated throughout the day.

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