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GroupM sharpens its approach to data training with The Edge


By John Glenday | Reporter

July 29, 2022 | 2 min read

GroupM has launched a new data training commitment for UK media specialists within its Nexus division.


This GroupM program follows a global shake-up of the organization’s media operations

The Edge is a 15-month learning program designed to furnish participants with all the data knowledge necessary to keep pace with frontline client-facing teams.

Mixing on-the-job learning across a variety of topics from understanding the fundamentals of data analytics to getting to grips with Microsoft’s Power BI data visualization software, the upskilling program will culminate in a Level 3 data technician qualification.

Niel Bornman, chief products and services officer at GroupM UK, said: “The strategic application of data to drive key business decisions is imperative to our clients, our own business and to the wider advertising industry.”

Delivered in partnership with education provider BPP and technical advisers Grant Thornton, the apprenticeship program focuses on the practical application of new technologies and analytical thinking and the people skills necessary to apply them.

Course applications are open to all GroupM Nexus employees in the UK, with the first cohort of students inducted earlier this month. The program follows a global shake-up of GroupM’s media operations as part of moves toward a ‘tech-enabled future.’

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