By Amy Houston, Senior Reporter

July 29, 2022 | 2 min read

Butterkist is marking England’s Lionesses reaching the Uefa Women’s Euro 2022 final with a fun social media activation made in collaboration with creative agency St Luke’s.

In this latest marketing push, a trio of kernels sits on top of a bold red background. As they ‘pop,’ each transforms into a lion’s head. The short ends with the tagline: ‘Here for the Lionesses.’

The fun post will be shared across various social channels before the final at Wembley on Sunday.

“The Uefa Women’s Euros has been an incredible tournament and we have our England Lionesses to thank for that. Not only have they captured the hearts of a nation, they have also inspired a new generation of female footballers too with unmissable footballing greatness,” said Richard Denney, executive creative director at St Luke’s.

“From Alessia Russo’s cheeky nutmeg to the epic save by Mary Earps, every Lioness in the England team has played their part in bringing female football to the main stage. The final against Germany is going to be huge and along with the rest of the nation Butterkist will be cheering them all the way. Come on England!” Denney concludes.

It’s a continuation of the popcorn brand’s #GoGrabTheButterkist reactive advertising approach that has previously seen it weigh in on the ‘Wagatha Christie’ trial and the Downing Street ‘partygate’ saga.

Ilan Arkin, marketing controller at KP Snacks, added: “Butterkist’s always here for unmissable moments – and there’s never been a better moment to go grab a bag of Butterkist to enjoy England in the Women’s Euro final.”

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