Idris Elba puts smiles on the faces of holidaymakers for Booking.com
Booking.com is dispelling the last vestiges of lockdown gloom with an uplifting campaign that is sure to put a smile on the face of anyone hankering after sun, sea and sand.
The online travel agency is introducing prospective vacationers to a summer of ‘yeah’ by announcing a range of weekend getaways at ‘Smiley Stays’ across the US including a glamping retreat, a yacht experience and a beachfront break.
The upbeat campaign is born out of a Booking.com survey indicating that 76% of travelers choose to jet off to banish the blues, with Booking.com stepping up to the plate with a variety of smile-inducing getaways at exotic locations nationwide from Miami Beach to New York City.
To guarantee a good time, the travel agent is offering a smiley concierge for several lucky guests for the duration of their break, cracking a smile from even the dourest visage.
Concierge in chief Idris Elba, the star of Booking.com’s Summer of ‘Yeah’ campaign, said: “Now that travel is picking back up again, I’m looking forward to getting back out there. I’ve always traveled extensively for work, but making time for a vacation for my happiness and wellbeing is a whole different experience. Even a short getaway to reset mentally and physically makes an impact, which is why I love Booking.com – they make it so easy to find and book any type of stay you want.”