By Taruka Srivastava | Freelance journalist

July 26, 2022 | 2 min read

Indian English-language daily The Times of India is highlighting how Indian stories have evolved for the better, in every field from tech to sports, in its latest campaign.

As part of the 360° campaign titled ‘The Times of a Better India,’ conceptualized by Wunderman Thompson, a spot has been launched spotlighting whether it is the country’s first underwater tunnel for the Kolkata Metro, India’s ambitions for Mars as part of its space program or youngsters launching innovative projects, India is evolving for the better.

A print campaign complementing the spot features stories of how the youth of India is exploring by not choosing conventional career choices such as engineering or medicine, but instead pursuing their passions.

The campaign also invites readers to join the conversation, give their views and share their experiences through the hashtag #TheTimesOfABetterIndia, with a chance to win prizes via interactive contests.

Joy Chauhan, managing partner, Wunderman Thompson, Delhi, said: “We all intuitively know that there are amazing stories all over the nation that speak to an advancing India. But this campaign has been designed to platform such stories. As the chronicler of our times and many of these stories, The Times of India is perfectly positioned to inspire and seed hope.”

Kaustuv Chatterjee, director, The Times of India and languages brand, added: “The Times of a Better India brings to you inspiring stories, heartwarming narratives and deep insights, cutting across a range of themes – from space research to sporting glory, from infrastructural changes to environmental sustainability and much more.

“It will delve into the change drivers of the past, their impact on the present and a status-check of what the future may hold. Critically, the campaign will also ask questions of whether the success of certain sectors is indeed taking the country forward and what more could be done.”

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