Paddy Power stokes football rivalry with 60m-high cliff projection
Ahead of the All-Ireland Senior Football Championship final this Sunday between Kerry and Galway, bookmaker Paddy Power projected a very cheeky message on the sea cliffs of Dún Aonghasa – a collapsed fort that sits opposite Kerry’s Dingle Peninsula.
Paddy Power’s projection was captured by a team of experts on the Atlantic Ocean in a boat / Paddy Power
Stoking the rivalry between both teams, the message reads: ‘Galway: collapsing kingdoms since 1000BC.’ It alludes to the fact that the ancient fort, which is over 3,000 years old, has faced the Galway elements – which have taken their toll on the fortification, causing a significant chunk of it to collapse into the sea.
The projection is over 60m tall, and was captured by a team of experts braving the Atlantic Ocean in a boat, armed with a custom-built gobo (an object placed inside or in front of a light source to control the shape of the emitted light and its shadow). Two drones captured the feat from the skies.
“With the finalists only known two weeks out, we had an extraordinarily short window of time to bring this activation to life,” said Rachael Kane, PR manager at Paddy Power UK & Ireland.
“Projecting a still image of this scale from a moving boat, in the dark, guerilla-style, was about as simple as stopping David Clifford. But hopefully both teams will appreciate our efforts as much as we, as GAA fan, do theirs.”
Féilim Mac An Iomaire and Splanc PR were the creatives on the project, with photography coming from Peter Martin.
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