Sports marketing: how tech empowers sporting communities

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By Chris Sutcliffe | Senior reporter

July 21, 2022 | 2 min read

It's been a tumultuous couple of years for venues, rights owners, and sports clubs. In this episode of The Drum Network Podcast we hear from their marketing partners: what have the last couple of years been like, and what are the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022?

Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss:

• What trends are sports brands riding in 2022? Are audiences more health conscious than ever, or are sporty consumers spending more?

• What personal health tech is creating new opportunities for marketers?

• Is sports marketing still predicated on big tournaments and events?

• Sports brands are outperforming in the metaverse - what is it about sports that works especially well in that regard?

This week's panel is made up of Jenny Mitton, Director and Women’s Sport Lead, M&C Saatchi Sport & Entertainment; Adam Britton, Managing director, TrunkBBI; Roger Barr, Chief Digital Officer, iCrossing; and Ann Wool, President of Translation.

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