Engine and Odd merger rebrand unveiled: welcome to House 337
The Engine Creative brand is to be retired in the UK from September, after parent company Next Fifteen unveiled a new brand dubbed House 337.
Engine and Odd have rebranded as House 337 / House 337
Engine Creative and Odd were merged following the acquisition of the former in March.
Phil Fearnley, chief executive of the newly-merged entity, said: “We are launching House 337 with a wealth of creative heritage and outstanding talent – along with a philosophy and approach that is right for these times.
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“We believe that real brand growth comes from original thinking and viewing a problem from many different perspectives. That’s why we are offering the widest possible collection of skills and mindsets that will go beyond the expected and seek new opportunities for creativity, growth and innovation for clients.”
The agency has been called House 337 in honor of its current staff (there are 337 precisely). According to a statement released by Next Fifteen, the rebranded agency will focus on “ethical consulting,” brand and experience design, and product and service innovation alongside its traditional advertising service.
Fearnley said: “We focus on the application of creativity, data and technology to build brands and deliver creative effectiveness for clients.”
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House 337’s founding clients, carried over from Odd and Engine, include Sky, E.On, Santander and Marks & Spencer. Its new branding was developed in-house.
Engine’s owners will hope the rebrand serves as a reset point for the troubled agency. Prior to its acquisition, it was “starved of investment” according to Next Fifteen chief Tim Dyson. After the takeover, it saw a series of staff departures, while former leaders cast doubt on the new owners’ plans for a turnaround.
Further details regarding the business’s relaunch would be published in September, the company’s statement said.