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By John Glenday, Reporter

July 18, 2022 | 2 min read

Desperados is turning conventional caricatures of the nosey neighbor on their head by asking what if the poor souls through the wall asked you to turn the volume dial to the max instead of mute while partying the night away in its latest ad campaign.

Twisting good neighborliness to its extremes, the hypothetical stunt serves as an anthem for the brand’s ‘Pour Some Unusual On Your Usual’ creative, where youthful rebellion clashes with reality to the rousing tones of Edith Piaf’s Non, Je Ne Regrette Rien.

The ‘what if?’ piece sees one unsuspecting neighbor follow the ‘if you can’t beat them, join them’ maxim by casting aside any thoughts of a good night’s sleep to gatecrash her neighbors’ party – becoming an emblem for the brand in the process as someone who breaks with convention.

The uptempo piece borrows heavily from pop culture and trending TikTok videos by depicting partygoers wearing impractical oversized coats, augmented reality (AR) goggles and paintings that serve you the beer.

Rutger van der Stegen, global marketing manager for Desperados, said: “Our aim has always been to create campaigns that ignite unexpected experiences and celebrate those who try new things. ‘Pour Some Unusual On Your Usual’ does exactly that, with a TVC that is truly an anthem for our brand, embodying Desperados’ playful character and inspiring viewers to get creative and go for it in life.”

Devised by Amsterdam-based creatives We are Pi, the one-minute film will appear across television, social, out-of-home (OOH), online video and experiential. We are Pi won Desperados’ account in 2015, going on to place the beer brand on the map with a memorable ‘Bass Drop’ stunt.

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