The Drum Awards for Out of Home

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By Taruka Srivastava | Freelance journalist

July 15, 2022 | 1 min read

Netflix’s latest series Resident Evil has deployed a life-like ‘licker’ (a ghastly zombie mutation with a lizard-like tongue) in a 3D NYC billboard to promote its latest series.

Passersby can see the creature breaking out of its enclosure before flicking its tongue at the crowds below.

The frantic installation has managed to attract commuters’ attention and is a great example of how creative campaigns blur the lines between technology and reality, while showcasing that creativity in advertising really is limitless.

It pushes excitement around the eight-episode run, just as Netflix seals a deal with Microsoft to deliver ads on the platform.

The Drum has further listed five of the best experimental 3D out-of-home (OOH) billboards – a burgeoning new technology on the high street that has strong implications for how marketers bring their campaigns to life.

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